Personalisation, loyalty and the future of the inbox: three panels put email’s biggest questions up for debate
© Advanced Email Conference Europe Some of the most important questions in email marketing do not have a single playbook. How personal is too personal? What actually turns a first-time buyer into a loyal customer? And as AI, smart filters and automation reshape the inbox, what should marketers be preparing for next?
Those questions sit at the centre of three interactive panel discussions on the Advanced Email Conference Europe programme, bringing practitioners from leading brands together to compare approaches rather than simply present one-way case studies.
Hyper-Personalisation That Performs
The first panel examines how behavioural data, dynamic creative and AI can create genuinely relevant email experiences. Tom Baker of MONY Group, Patricia M. Bacigalupe of LALIGA and Ekaterina Sytova of Uber are set to explore visually engaging personalisation, the human element in automated communication and how viewing habits, preferences and brand values can be used without allowing personalisation to become generic at scale.
Driving Loyalty & Retention
The afternoon moves from engagement to longevity. Patricia M. Bacigalupe of LALIGA, Veronica Magni of Just Eat Takeaway.com, Matt Bierce of Freeletics and Martin Hofling of Chupa Chups will examine what end-to-end customer journeys reveal about loyalty, how CRM intelligence can strengthen touchpoints and how relevant campaigns can convert first-time buyers into returning customers and advocates.
The Future of Email: Engagement, Trends & Innovations
The third panel looks forward. The agenda asks which emerging technologies, consumer behaviours and market trends will reshape email in 2027 and beyond; how AI and smart filters could influence inbox placement and message prioritisation; and how marketers can balance creativity, automation and performance as competition for attention increases.
Together, the panels capture a broader theme running through the full conference agenda: email performance is increasingly shaped by the relationship between technology and customer judgement. Better data and AI can make campaigns faster and more precise, but relevance, trust, creativity and a clear value exchange remain essential.
For email and CRM leaders, the panel format offers a chance to hear where experienced practitioners agree, where approaches differ and which questions remain unresolved – precisely the kind of peer comparison that is difficult to get from benchmarks or platform demonstrations alone.
Join the discussion in Amsterdam: View the programme | Book now
About Global Insight Conferences
Global Insight Conferences is a UK-based B2B conference organiser producing senior-level conferences across a range of industries. Its events bring together business leaders and practitioners to share practical insight, encourage peer learning and support better business decision-making.
Schlagwörter: Advanced Email Conference Europe
